Douglas Rushkoff, host of the documentaries The Merchants of Cool, The Persuaders and most recently Digital Nation, gave a thought-provoking talk titled Program or be Programmed: Ten Commands for a Digital Age … He contends that if you are not a programmer, then you are one of the programmed.
Douglas Rushkoff, Program or be Programmed: Ten Commands for a Digital Age « South By Texas State
Eat your methods, drink your variables, and brush up your gems, kids.