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Brand is a phenomenon that has emerged over the last century as a method of differentiation and control, with marketing beating a drum of “brand messaging,” “consistent impressions,” and a single “brand value”. User Experience is a more recent unicorn to chase, with designers claiming to drive business success through a focus on a prescriptive customer experience.
Re-Thinking Interaction Design | design mind
Full of jargon but some very important insights and reminders for those of us on the interactive design grind. Branding and user experience are but supporting elements to the broader, more important pattern of behavioral and cultural change.
